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Questions Frequently Asked by Potential Housewarmers Franchisees

Housewarmer FranchiseeWhat is the profile of a typical Housewarmers franchise owner?

Well, some of us are busy moms who wanted to have our own home-based business; others left the corporate world seeking more control of their lives. We all want to set our own flexible hours and do something that is fun, profitable, and helps others. We did not want mulit-level marketing, stocking products, debt, or tons of inventory. Previous work experience ranges from teaching school, selling real estate or working in marketing and/or sales for corporate America. We tend to be people-oriented, with outgoing personalities, who have a strong commitment to God, family, and community, and believe in principled "Golden Rule" behavior.

What is involved with owning my own Housewarmers business?

Greeting new residents of your city or territory by presenting them with a unique and useful Housewarmers Gift Bag.   The Gift Bag will include gifts, goodies, and special offers from local merchants, as well as other unique Housewarmers articles.   You will market your service to preferred local merchants who are interested in capturing the loyalty of new residents while they are developing shopping patterns in their new locale.  You will participate with local professional organizations such as the Chamber of Commerce.  You’ll work hard but have a flexible schedule; you can operate from your own home in most cases; you’ll be a real asset to your community; you’ll learn the thrills and the headaches of being your own boss, and you’ll have a profitable and respected business.

How do I know if my town or community is a viable Housewarmers territory?

If your town is growing at a rate of more than fifty new homeowners per month it is probably viable; though we feel more confident if the total new resident rate (which includes home turnovers as well as new home completions) is 100 or more.  Your formula for success also depends upon the number of local merchants and the shopping patterns in your community.   Housewarmers has access to sophisticated demographic analysis data, which we can use to help you answer these questions. When we talk with you and assess the potential, some of the particular factors that we’ll explore include:

  • Current population
  • Growth trends
  • Availability of a monthly new resident listing
  • New Resident pattern over the past year
  • Profile of existing and forthcoming merchants

Some smaller towns with lower move-in counts can be viable locations for franchises, especially if they are not suburbs of larger cities - we've proved it. If you think your community could benefit from Housewarmers, don't hesistate to contact us and we'll help you evaluate it. Often, these locations are available at a special price.

Is YOUR community available? Click here for a list of communities served.

How does an affiliation with Housewarmers help me? I might just be able start a business on my own without anybody’s help.

Yes, you might. But as a Housewarmer, you’ll get started much faster, with a proven business model, in-depth training, a full set of computerized templates, corporate support in all phases of your operation, and with the advice and camaraderie of other Housewarmers operators.  Add to all this, the advantage of cross-market synergies, including multi-city client accounts. Plus our Good Neighbor 7 Point Marketing System sets us apart from other new other greeting services. Last but not least, Housewarmers is a registered trademark which is rapidly gaining recognition as the gold standard for home greeting services in Texas and the Southwest.   

Speaking of computers, will I need one? And how good do I have to be on it?

Yes, you will need a relatively current home computer with printer, scanner, and internet service.  As for software you’ll mainly use Microsoft Office (Small Business version is fine - you will need a version that contains Publisher), and Intuit QuickBooks for your business accounting. Microsoft MapPoint software is optional, but very helpful for mapping delivery routes. There are a few other inexpensive products required, such as a current antivirus program. If you’re already functional with Microsoft Word and Excel and know how to use e-mail (you don’t have to be an expert), this will help.  We devote some of our training sessions to computer applications, but we expect you to be more than a beginner. Ongoing training in some programs is also part of our franchisee support.

Can I run the business entirely by myself, or will I need help?

It depends; we have some small-city operators who “do it all”. If you are delivering over 100 Gift Bags per month, then you may want to get some help. It’s also handy if you have a spouse or partner who will help out with some segment of the operation, such as the accounting or office paperwork.   Every city and every operation is different - the important thing is that as owner, you devote lots of your time and energy to community visibility and customer support.

Training and SupportWhat kind of support can I expect from Housewarmers?

We’ll guide you through an initial training program (typically three full days) and send you home with a complete Operations Manual.  We’ll also give you hundreds of templates, programs, and graphic designs which will give you a huge head start in your business mechanics. We also get all the affiliates together for continued education, comparison of experiences, roundtable discussions, special issue seminars, and our popular Idea Clinic. And of course, we are always available to consult on any issue by phone or email.

Does Housewarmers care about quality control of my operation?

You bet we do! We know that quality and standardization matter, and in fact make the difference between your success and failure! We expect you to follow our published guidelines for Gift Bag quality and delivery, and for customer acceptance.  We insist that you provide excellent client support, and that you participate actively in community business groups (usually your Chamber of Commerce). Not only do we want you to become successful (and prosperous!); we want consistently excellent Housewarmers operations in each target city, because we help each other by our good reputations.

So, what do I have to pay Housewarmers for all of this?

Our Initial Franchise Fee is very low - $4,500 to $9,500 depending on your territory population. This Initial Franchise Fee includes all of your training, Operations Manual, and a generous Starter Kit of supplies. After a three-month startup period, you will pay a monthly Royalty Fee to us calculated at 10% of your billings to clients.

OK, but what other costs do I have to get started?

You don’t pay anything else to Housewarmers, but you'll need a home computer and internet service. The Starter Kit will provide you with most of your Gift Bag supplies for a few months, and some of your sales supplies. You may have a couple of small registration fees (e.g. your business "DBA" filing), general office material costs, and probably a charge to acquire your monthly new resident list. Housewarmers is designed as a low entry-cost, low capital-cost business; and since you'll carry very little supply inventory, the ongoing operational costs are also low. All of the fees and startup cost parameters are detailed in our Franchise Disclosure Document (FDD) - please read it carefully and ask questions!

How much profit can I make?

We can’t tell you the answer. First, it depends on lots of factors, particularly the potential of your territory, how well you manage your business, and how much help you hire. Then even if we knew (which we don’t), the FTC regulations won’t allow us to make earnings claims. You may want to discuss this with other Housewarmers affiliates - particularly those who have  demographics similar to your city. We are always happy to provide you with a list of franchisees to contact for more information.

Hopefully, you’ve checked out the Housewarmers Franchise Business Model page for an understanding of how our system works.

OK -- this could be great for me!   What do I do next?

Contact us at 903.456.2257, or fill out our convenient online form, to get the process started. Then we’ll send you a FDD, and arrange a personal meeting to talk more. Be looking carefully at your city demographics, buying patterns (where people shop), housing growth patterns, and business implantation. The more you know about your city, the better assessment we can help you make about the definition and viability of your proposed territory.

 

 

Learn more about the Housewarmers Franchise Opportunity!

Franchise Overview

The Key Benefits of a Housewarmers franchise

The Housewarmers Business Model

Frequently Asked Questions

Available Territories

Let's Get Started!

 
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